Marvin Harrison Jr., Bronny James in top 10 of On3's NIL valuations

Name, image and likeness — sometimes better known as NIL — is taking over big-time college athletics.

 It has changed how programs such as Ohio State go about recruiting, retaining and identifying potential revenue sport prospects.

It has become such a part of the ingredients that now go into recruiting that certain sites and publications

are doing their best to evaluate NIL deals and the players’ marketability. One such outlet that has gotten into the act is On3.

By now you know On3 is big in the evaluation of recruits, but it has layered in NIL evaluations as a part of each player’s profile,

whether a prospective player or one already on a team.

And with the money flying around at a place like Ohio State,

 you can bet that the Buckeyes will be a part of the mix when it comes to some of the most high-profile athletes tied to the scarlet and gray.

Sure enough, in On3’s latest top 10 NIL evaluations, two athletes have ties to Ohio State.

One is a current superstar wide receiver, the other is a potential “prince” that could eventually suit up in scarlet on the basketball court.

Here is a look at the top 10 NIL evaluations from On3 with a little Buckeye flavor as we count down to No. 1 and the money associated with each.