‘Taylor Swift: Eras Tour’ Concert Film Breaks AMC Record For First Day Presales With $26M, Beating ‘Spider-Man: No Way Home’

:AMC is reporting that the Taylor Swift: The Eras Tour concert film has clocked a mindblowing $26M ,

for the circuit in presales in its first 24 hours, beating their previous first day presales record for Spider-Man:

No Way Home which did $16.9M. Let’s write that again — this massive presales figure is only for AMC. It’s not for the entire industry and other circuits like Regal, Cinemark and Harkins

— which means the figure is significantly bigger. Realize, though, AMC reps the largest footprint for movie theaters at the domestic B.O. with 568 locations.

 No Way Home’s record. The pic will play at least four showtimes daily at AMC on Thursday, Friday, Saturday and Sunday when it kicks off for a four weekend run.

Since going on sale at 7:15 a.m. CT this morning, ticket presales for AMC’s concert film Taylor Swift:

The Eras Tour are well past $10M and counting, we hear from sources. By the end of the day, this presales figure will be tremendously north of what we’re seeing.

Swift’s presales here bury the one-weekend-play gross of Trafalgar’s BST: Yet to Come, which did $8M earlier this year.

This enormous presales figure for the pic’s four-weekend play is making distribution executives fall out of their chairs — and reach for their Just calculators.

They’re trying to figure out how this concert film distributed to the top three circuits, and possibly more theaters,

 will do in its opening weekend, off what largely will be a marketing campaign fueled by circuits’ social media, email blasts to loyalty clubs and Swift herself.

Taylor Swift: The Eras Concert will play October 13-15, 19-22, 26-29 and 31 and November 2-5 at AMC, Regal, Cinemark in Dolby and Imax.

Tickets are priced at $19.89 and $13.13 — the former a reference to her 2014 album title and the latter a double-dip on Swift’s self-described lucky number.

AMC said in pre-release that it will limit the showtimes of other Hollywood pics due to the presence of the Swift movie,

 for which a separate movie ticket sales portal has been created to accommodate huge demand.

 Also, AMC Stubs members aren’t getting priority treatment when it comes to passes on the film or immediate queue access.


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