The Era's Tour Movie Is Proof Taylor Swift Might Be the World's Savviest Marketer

Based entirely on the economic and cultural impact her record-setting concert tour has had over the last year, the thing the world apparently needs right now is more Taylor Swift.

 And, of course, she's happy to give it to anyone willing to buy a ticket.

You might remember that Swift's Eras Tour completely broke Ticketmaster.

 How many musicians can say that their ticket pre-sale caused a Congressional hearing on the matter?

Now, Swift casually announced on Thursday that even though she'll be out of the country for much of the next year--bringing her tour to places like London,

Tokyo, Mexico City, and Stockholm--you can still catch her concert right here in the U.S. in movie theaters.

In the first three hours that tickets were available to pre-order, AMC--which is the official distributor of The Eras Tour concert film--says sales topped $26 million.

That beats Spider-Man: No Way Home by $9 million. And that was just at one theater chain.

Fandango, which sells tickets for other theater chains, wouldn't give specific numbers but says the movie has had the best first-day sales this year.

Previously, the go-to-a-stadium-with-70,000-people version of her concert broke records and literally

lifted the hotel industry out of a pandemic hangover slump. Now, apparently, she's about to do the same for movie theaters.

While it might have seemed like an obvious choice to release a filmed version of the concert, it's kind of incredible that there were no leaks that she was about to drop something that big.

While it might have seemed like an obvious choice to release a filmed version of the concert, it's kind of incredible that there were no leaks that she was about to drop something that big.

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